I always ran from my comfort zone.

I know it sounds cliché, but my collection of zip codes doesn't lie.

Lisbon, London, São Paulo, Detroit, Boston, New York. I have worked all over the place for the past 32 years.

So far, the journey has included places like Y&R, DDB, FCB, Grey, W+K, Ogilvy, AgênciaClick/Isobar, Huge, and Arnold. Currently, I am the Global CCO at Studio X (WPP x The Coca-Cola Company), overseeing all the Coke brands.

I have been a jury member at Cannes, D&AD, and One Show, among other international festivals. In 2015, I was named one of the 30 most creative people in advertising by Business Insider, and in 2021, I was recognized in The Drum's World Creative Rankings of the best CCOs of the year. I am also a member of the VML Global Creative Council.

My work was recognized with 55 Cannes Lions for brands like Colgate, Coca-Cola, Sprite, Unicef, Leica, Motorola, Forbes, Monster.com, Hellman's, and Fiat, among other awards like D&AD, Effie, Webby, LIA, One Show, and Clio.

One thing has never changed during all these years: the will to work with people I admire and for brands I love. I've been lucky, though.

  • The Coca-Cola Company Brands: Coca-Cola, Diet Coke, Sprite, Fanta, Smartwater, Powerade, Topo Chico, Fuze Tea, Del Valle, Minute Maid, and many more.

  • C-P Brands: Colgate, Hill’s, Palmolive, Sorriso, Irish Spring, Suavitel, Fabuloso, EltaMD, etc.

  • Clients: Barclays, PUR, Carl's Jr., Purdue Global, Hilton

  • Clients: Google, AB InBev, Nokia, NBC, Fiat Chrysler Automobiles.

  • Clients: Samsung, SKY, Fiat, Jeep, Nivea, Banco do Brasil, Sadia, Comfort, NBC, Royal Caribbean.

  • Clients: Coca-Cola, Motorola, Unilever, Dove, Unicef, Hellmann's, Castrol, Intimus, Huggies, Forbes.

  • Client: Nokia

  • Clients: Bohemia, Itaú, Honda, Telefonica, MASP.

  • Clients: P&G, SEAT, CTT, Sony, Staples.

  • Diário de Notícias is a prestigious Portuguese newspaper with a long history dating back to 1864.

  • Clients: Parmalat, TMN, Portugal Telecom, Diário de Notícias, Jeep, Ministério da Cultura.

  • Clients: TMN, Portugal Telecom, Diário de Notícias, Jornal de Notícias.

  • Clients: Exame, Derby, Honda, Itaú Seguros.

  • Clients: Piaggio, RTP, Banco Espírito Santo, Telecel, Jornal Expresso, Ministério do Comércio e Turismo.